Resume
Search Systems & Organic Growth
Hayden Schuster
Senior SEO Strategist · Portland, OR
Senior SEO strategist specializing in search systems and digital discoverability. Designs scalable architectures that help complex websites get found, understood, and chosen in modern search environments. Aligns technical SEO, content architecture, and cross-functional teams to drive sustainable organic growth.
Portfolio and case studies: haydenschuster.com/portfolio
What I do
The work sits where technical foundations, content systems, and discoverability intersect.
I work on the structural layer that makes search growth possible: technical SEO, site architecture, migrations, internal linking, content planning, and the cross-functional decisions that shape visibility over time.
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01
Get Found
Crawlability, indexation, launch readiness, and the technical conditions required for visibility.
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02
Get Understood
Site architecture, internal linking, and content structures that clarify what a page is and why it exists.
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03
Get Chosen
Search intent alignment and answer-first content that helps the right page win the decision moment.
Experience
Current work, independent builds, and the systems underneath both.
Current Role
Senior Digital Marketing Strategist
Advance Local acquired Adpearance in March 2024; Catalyst IQ launched in January 2026.
Senior SEO strategist leading organic search strategy across complex enterprise websites and multi-location digital ecosystems.
- Own organic search strategy across large multi-brand digital ecosystems, defining technical and content roadmaps that improve discoverability, indexation quality, and organic traffic growth.
- Led SEO strategy across five enterprise website launches, preserving and expanding organic visibility during complex site migrations and platform transitions.
- Drive sustained organic growth by prioritizing technical improvements, content architecture expansion, and search intent alignment across complex websites.
- Act as the primary SEO authority in executive client engagements, translating search ecosystem insights into measurable growth strategies.
- Design repeatable SEO systems that scale across large websites, aligning technical foundations, content architecture, and internal linking frameworks to improve crawlability and discoverability.
Independent Work
Founder (Freelance), Rose City Marketing
- Provide independent SEO consulting including strategy, audits, and technical implementation for select clients.
- Build and operate five niche websites designed around search behavior and structured information systems, testing scalable programmatic content models and SEO architectures across emerging SERP environments.
Built from zero
A few owned properties that show how the systems work in the wild.
Core strengths
The capability map beneath the experience.
Search Strategy & Technical SEO
Technical SEO, Site Architecture & Indexation Strategy, Site Migrations & Launches, Core Web Vitals Analysis, SEO Audits, Issue Prioritization, AEO & GEO Best Practices
Content Strategy & Organic Growth
SERP & Competitive Analysis, Content Gap Analysis, Keyword Strategy, Content Planning & Prioritization, Conversion-Oriented Content Optimization
Analytics & Performance Measurement
SEO Forecasting, Performance Analysis, KPI Reporting, Data-Driven Prioritization, Search Visibility Analysis
Leadership & Collaboration
Client-facing SEO Strategy, Cross-functional Collaboration, Marketing Strategy Integration, Business Acumen, and Strategic Judgment
Tools & Platforms
Previous experience
Digital Marketing Specialist
Built a strong foundation in SEO and digital marketing execution through hands-on work spanning technical SEO, on-site optimization, content updates, and performance reporting, supporting client accounts across multiple industries while developing expertise in issue prioritization and search performance analysis that led to expanded ownership in my later senior roles.
Digital Marketing Specialist
Served as the year-round in-house digital marketing lead, owning client-facing relationships and driving measurable conversions across web, SEO, PPC, email newsletters, paid sponsorships, and paid and organic social channels, while coordinating with external partners.
Marketing Assistant
IT Student Technician
Education
University of Oregon
Bachelor of Arts Journalism & Communication, Minor: Business Administration
More context
A few cleaner paths into the rest of the site.
Sites I built because I couldn’t not build them.
Same architecture brain. Different obsessions. These started as “I’ll just make one page” and became full sites. That’s usually how it goes.
I’ve been going to Autzen since I was a baby. Of course I built a website about it.
109 pages of Oregon Ducks football. Season archives, rivalry records, recruiting data, player profiles, and the heartbreak index. Built by a lifelong Duck who is way too emotional about this program.
The series needed a proper reference site. Nobody had built one. So I did.
An unauthorized Dungeon Crawler Carl information repository. Book guides, character dossiers, floor breakdowns, theory articles, spoiler zones, and a class quiz. The Borant Corporation has filed 47 cease-and-desist orders. All have been used as kindling.
